Mission Impossible to Mission Possible
What I’m Thinking About: Mission Confusion Means Execution Confusion
In 2018, I met with a small technology company team to help them build a stronger business model. After six years in business, the technology company was surviving not thriving. After hearing about what the company did - the revolutionary product they offered - I asked each of the four talented members of the company to write down the mission statement. I got four different statements. Even on a little team, there was no consensus on the big picture of “what we do and why we do it”. Little wonder they hadn’t experienced big growth!
Why You Might Be Thinking About This: Mission Clarity Means Execution Cohesion
Do employees know what we do and why we do it? What we do and why we do it is our mission.
There are many ways to write a mission statement but, essentially, a mission statement explains what we do and why we do it. What we do is our product or service or a combination or product and service. Why we do it is to meet a need or solve a problem of customers/clients. Together, they explain why our company exists.
1. We build sustainable dwellings to provide ecologically sound homes.
What: Build dwellings.
Why: Provide ecologically sound homes.
2. We build girls of courage, confidence and character who make the world a better place. -Girl Scouts of the USA
What: Build girls of courage, confidence and character.
Why: Make the world a better place.
3. We help business people build teamwork, structure and systems that make work Work. -The Sandbox Group
What: Help business people build teamwork, structure and systems.
Why: To make work WORK.
Why It’s Worth Thinking About: One Team, One Mission
Why bother with a mission statement? So, your company isn’t bothered by confusion about what you do and why you do it.
A team that understands what you do and why you do it has clarity on the bigger picture of the business. Teams united around a mission can keep the bigger picture in focus and are less likely to get distracted by opportunities or issues that don’t align effort with the mission.
Are you on a mission? The Sandbox Group is ready to help make your work WORK.