What I’m Thinking About: Mission Confusion Means Execution Confusion In 2018, I met with a small technology company team to help them build a stronger business model. After six years in business, the technology company was surviving not thriving. After hearing about what the company did - the revolutionary product they offered - I asked each of the four talented members of the company to write down the mission statement. I got four different statements. Even on a little team,

What I’m Thinking About: Vineyards as a Metaphor for Business While traveling, I chanced upon an article about a business alchemist, Gerard Bertrand, of Languedoc wines. Not only do I like wine, I like proper tending of a vineyard as a metaphor for business. Vintners are business people who understand that a properly tended vineyard produces great wine. Good vintners use systems and processes that build a productive vineyard, and they understand that, in order to achieve a we