
Mission Impossible to Mission Possible
What I’m Thinking About: Mission Confusion Means Execution Confusion In 2018, I met with a small technology company team to help them build a stronger business model. After six years in business, the technology company was surviving not thriving. After hearing about what the company did - the revolutionary product they offered - I asked each of the four talented members of the company to write down the mission statement. I got four different statements. Even on a little team,