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    • All Posts
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    Maureen O'Toole
    • Feb 12, 2019
    • 2 min

    Mission Impossible to Mission Possible

    What I’m Thinking About: Mission Confusion Means Execution Confusion In 2018, I met with a small technology company team to help them build a stronger business model. After six years in business, the technology company was surviving not thriving. After hearing about what the company did - the revolutionary product they offered - I asked each of the four talented members of the company to write down the mission statement. I got four different statements. Even on a little team,

    Maureen O'Toole
    • Feb 5, 2019
    • 2 min

    Business, Like Wine, Needs Tending

    What I’m Thinking About: Vineyards as a Metaphor for Business While traveling, I chanced upon an article about a business alchemist, Gerard Bertrand, of Languedoc wines. Not only do I like wine, I like proper tending of a vineyard as a metaphor for business. Vintners are business people who understand that a properly tended vineyard produces great wine. Good vintners use systems and processes that build a productive vineyard, and they understand that, in order to achieve a we

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    (208) 850-4848

    Boise, Idaho

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