What I’m Thinking About: Going in the Right Direction Business planning is all about deciding to move forward in the “right” direction. When working with businesses, Dan and I help the business leaders envision the future and a big part of that is deciding what “right” looks like. What percentage of profit does an organization needs to make? Who or what is the “right” customer? When is the “right” time to introduce a new product or service? These are decisions that help a bus